It was a day of learning and teaching at Ad Unplugged '09, an event that gives a chance to students to learn from leaders in the advertising field. Attendees were given the opportunity to propose ideas and ads to six Executive Creative Directors who reviewed them and gave their opinion and advice.
The event was held at the TTDI Community Centre, organised by 4A's and 95% Advertising Academy.
Students from different colleges came together to brainstorm ideas and create ads for the United Nations Children's Fund (UNICEF) and National Cancer Society of Malaysia (NCSM), under the Student category of the Kancil Awards.
Eight from CREACTIVE were selected and sent to learn from this event. The lucky ones were Loh Soon Jun, Teh Han Nie, Yeong Kit Meng,Tan Ken Hui, Loo Wai Leng, Renna Tan Soo Chin, Jillian Hor Maelynn and Thomas Tan Chen Hou.
The six Executive Creative Directors who were at hand to impart their knowledge, all from different agencies, were Steve Hough, Andy Soong, Sa'ad Hussein, Szu Lee, Yew Loong and Jeff Orr. They assisted students in making improvements to the ideas generated. It was an interesting day, as many students came up with creative and original ideas.
The students were split up into groups of five to six people. Each group had to come up with an idea, whichthe Executive Creative Directors judged and decided which was the most outstanding.
Jillian, a member of CREACTIVE, and her team ended up first place with their brilliant ads for UNICEF, earning them the tickets to the Kancil Awards Dinner. Well done, Jillian! You made us proud.
All in all, it was a very good experience to work with the Executive Creative Directors, and the CREACTIVE members hope to put this experience to good use.
The errm.. Entrance
The Team
The Paperwork